Before anything goes out, More & Faster writes a one-page plan called the Work Order. It sets the market, the message, the measure and the review date. Your company approves the target companies and every message before the first one is sent.
Every week More & Faster builds the account list, sends the approved messages, makes calls and handles the replies. Meetings get prepared for your people, and follow-up keeps moving after a meeting.
Each month ends with a scorecard and a full review of the month's work, and a decision to continue the work, change it, or retire it.
You can read the records throughout the month. They show what was approved, which companies were contacted, what buyers said, and what happens next.