The Work Order.
The Work Order keeps business development focused on a market, a test, and the next sales step. Each month ends with a decision to continue, change, or retire the work.
Put business development on the calendar.
The Work Order gives prospecting and follow-up a target, an owner, and a weekly schedule.
Business development needs a clear owner and a standing place on the calendar.
A new hire starts with clear decisions.
The Work Order sets the market, message, measure, and review date before outreach begins. A new hire can start with those decisions already made.
How the work runs.
The baseline
We review what you can measure today, what access is missing, and what should be restored. It produces a scorecard, a prioritized plan, and a short list of work to stop and start.
RuleSome work comes off so the plan fits the time you have.
The test
We run a focused lead generation test on the audience and the offer you already have.
- the audience
- the offer
- the channel
- the owner
- what gets measured
- when it is reviewed
- how we will read the result
RuleThe measure and review date are agreed before the test begins.
The weekly session
We join the work in flight, fill the pipeline, and push deals through it.
RuleThe work has an owner before the session ends.
The monthly review
A scorecard and a full review of the month's work to set the next one.
RuleNothing carries into the next period without a decision.
Who runs the work.
Your company keeps the plan and the relationships. The Shop is weekly coaching for the team running your deals and campaigns. In The Build, More & Faster runs the business-development work and the pipeline.
Put us to work on your pipeline.
Tell us what you sell and which companies you want to reach. We reply within one business day.
Or email hello@moreandfaster.co.