Every week.
More & Faster keeps the account list current, starts new conversations, follows active conversations, and prepares the next sales steps. A written scorecard shows active conversations and decisions that need your attention.
HowThe Buildworks.
The Build starts with a baseline and a focused lead generation test. Your company approves the market and message before More & Faster starts the weekly work. Your people take the sales meetings and close the work.
Start with The Work Order.
The Work Order records what the company sells, where good clients have come from, what can be measured now, and what should stop. It names the first market, offer, owner, measure, and review date.
The rule for continuing or changing the work is set before the first prospect is contacted.
Test one market and one offer.
Work begins with a baseline: what has been tried, what exists now, and what should stop. The first lead generation test focuses on one market and one offer.
That first test begins with a small group of priority companies. The account list, messages, channels, and follow-up can then change in response to what buyers do.
What happens before anyone gets contacted?
A company that fits
Research confirms why the company belongs in the test, which offer fits, and who is likely to care or decide.
A current reason to reach out
Each first contact uses a checked public fact. Contact data comes after the reason for the conversation is clear.
A message your company approves
Your company approves the market, proof, and message before outreach begins. Email, human calls, LinkedIn, and direct mail can support the same focused offer.
What happens when someone responds?
More & Faster handles the reply and prepares the next step. Before a first meeting, your people get the company context, what opened the conversation, useful questions, and the proof that may help.
After the meeting, More & Faster keeps the follow-up moving and records the next action. Your people stay focused on the sales conversation and the close.
The operating cadence sets the weekly rhythm.
Every month.
The monthly review compares the result with the rule set at the start. The first measure is a qualified conversation with a clear next step. Accepted opportunities and signed work show later progress.
The review ends with a decision to continue the test, change one part, or retire it.
Your company keeps the work.
Your company keeps its account list, contact history, approved messages, meeting notes, and campaign results. The system stays with your company.
Put us to work on your pipeline.
Tell us what you sell and which companies you want to reach. We reply within one business day.
Or email hello@moreandfaster.co.